Bush supporters see the issue differently. "The majority of Americans aren't politically active, and don't know a thing about the Democrat's choice for president," Michael Reagan said to his talk-radio audience. "They don't know that John Kerry can't or won't pick a position and stick with it, that his opinions change with the political winds, that he says whatever it takes to make his current audience happy. We're going to help educate those people by wearing flip-flops during the debates, as a symbol of John Kerry's opinions."
Several Kerry campaign officials have on the condition of anonymnity acknowledged that the Bush's flip-flop gimmick has the potential to do great harm to Kerry's own campaign. One campaigner said, "Kerry has been struggling in the polls to come back from the Bush bounce, and a gimmick as catchy as this one has the potential to sink Kerry's ratings even futher."
Behind the scenes, Kerry campaign officials are desperately seeking their own campaign gimmick in the hours before the first debate starts, something to counter the effects of the flip-flop gimmick -- in the time since the official campaign email went out, mass email notices have been circulating on the 'Net, encouraging everyone to tell their family and friends to wear flip-flops.
The Kerry campaign has also not ruled out filing a complaint with the Federal Election Commission regarding the email. The Bush camp argues that nothing about the email violates any federal election rules, and the FEC commissioner has issued a statement that on the surface, he sees nothing wrong with the actions of the Bush campaign, but will initiate an investigation if a formal complaint is filed by the Kerry campaign.